Times are changing and companies must follow suit to remain successful, that’s the view of Koenraad Witteveen, HR Manager at HZPC Holland. ‘Everything begins with values. Values are the starting point for making the right choice, for innovation and for future success.’
Value-driven approach to working
Koenraad Witteveen: "In the industrial era, people worked in the factory that happened to be in their village. They were told what to do and how to do it. Nowadays, we choose ourselves where we want to work. We want to utilise our talents and contribute to the entirety as a professional. Companies must enable their employees to do so and give them the space to make their own choices and to develop initiatives. The result will be that they can see things from another person’s perspective, think along and join in with others. Jobs are getting more variable and subsequently more pleasant. There will be new ideas, opportunities and innovation.
It’s the company’s responsibility to stimulate this process by creating the right framework, whereby values provide the basis. Everything that’s important for the company is there. Of course, not everyone likes change. But it can be exciting as well to let go of boundaries and certainties. But if employees apply the company's values when they are making choices, nothing can go wrong."
Do values really add something? Read a Guardian poll about values in the workplace*
More successful organisations
Values too soft? Let’s talk about euros! Companies with a value-driven corporate culture, do demonstrably better. This was recently confirmed by a new study by Deloitte. Read about it in this report
Three tips to get going
- As a company, have a clear story. Know your objectives and promote them consistently.
- Coach people in dealing with their free choices.Invest in people. Help them see beyond boundaries.
- Don’t judge people on task level but on results. Many big companies are still into old management thinking. You can see that in their control mechanisms. Be critical of what you assess and think hard about what you are aiming for.