Potatoes are still seen as a traditional meal element. How can we get people to change the way they see and use potatoes? InZpire asked Gwen Rassemusse, recipe developer at S'cuizin in Paris.
Making potatoes more practical
'In my opinion, the potato industry can stimulate the use of potatoes by focusing on their practicality. The fact that you have to peel potatoes and that they take a long time to cook is seen as a disadvantage. Developing smart products can make preparing potatoes even easier. Instead of being seen purely as an end product, potatoes should be seen as an ingredient.'