In this film, Nuno Miguel Pita, Fruit & Vegetable manager at Sonae Portugal, tells us about trends and developments he has seen in consumers and on the market. Such as the increased attention to healthy eating, luxury foods and current purchasing behaviour. How does a comprehensive company such as Sonae approach this? And what tips does Pita have for the potato industry?
Sonae is a Portuguese retail company with hypermarkets, supermarkets and neighbourhood shops. The company sells food as well as non-food products, and is represented in 60 countries with 40,000 employees.