The vast amount of products available today leaves the consumer with a great choice. What do you have to do to make sure that your product is chosen? De Bey Communicatie & Vormgeving has been working with HZPC for years on answering that question. At times even with award-winning success. What is the secret? InZpire talks to Peter de Bey, Manager, and Jurgen Steenwelle, responsible for strategy and design.
The first trigger has to be in the packaging. The message on the packaging tells the consumer that the potato is 'loaded with good stuff and low on calories'. Even the name has been chosen to reflect a healthy lifestyle (58 kcal per 100 grams). The design of the packaging is noticeably fresh, modern and creative. It's a packaging this consumer doesn't mind being seen with as he too considers his own image important. More about how 58 Potatoes appeals to the consumer