In an effort to gain a bigger share of the stomach of potato consumers, InZpire brings a series of articles on business opportunities in the foodservice channel. In this edition, we focus on the quick-service restaurant sector, good for 42.9% of the turnover of the foodservice industry and still growing. What opportunities are there within QSR for the potato industry?
Top 20 QSR chains in the world in 2015
Quick service chain
Revenue in billion US $
|McDonald's (United States)||25,41|
|Subway (United States)||19,2|
|Yum! Brands (United States)||13,11|
|Chick-fil-A (United States)||5,7|
|Chipotle Mexican Grill (United States)||4,5|
|Tim Hortons (Canada)||2,26|
|Domino's Pizza (United States)||2,22|
|Wendy's (United States)||1,87|
|Buffalo Wild Wings (United States)||1,81|
|Papa John's (United States)||1,64|
|Jack in the Box (United States)||1,54|
|Hotto Motto (Japan)||1,5|
|CKE Restaurants (United States)||1,33|
|Five Guys Burgers and Fries (United States)||1,32|
|Lotteria (South Korea)||1,2|
|MOS Burger (Japan)||1,2|
|Burger King (United States)||1,1|
Important QSR trends
Health concerns are perhaps the most important trend. Some of the large fast food chains are incorporating healthier alternatives in their menu, e.g. white meat, snack wraps, salads, and fresh fruit. Fast food marketing largely focusses on children and teenagers. This has created controversy due to the rising issue of child obesity in countries such as the USA. After long debates, two basic requirements were identified as regards food advertised for children: (1) The food must include healthy ingredients; (2) The food must not contain unhealthy amounts of sugar, saturated fat, trans fat, and salt. Thus, health became an important issue for quick-service restaurants.
A second trend is local adaptation. Good examples are offering halal food in Muslim-majority countries, and chicken burgers in countries like India. Another important trend is the upswing of fast casual as the future for classic fast food. Classic fast food providers are losing out, while fast casual chains are growing. Examples of fast casual chains are The Five Guys Burgers and Fries, Panera Bread and Chipotle Mexican Grill.