Food service 16 January 2019

Consumer values are changing rapidly and they will turn the food industry upside down

Trends in the USA will be replicated in other parts of the world

Modern consumers spend more and more money on food. They also often eat out. Foodservice is flourishing more than ever before.

Paul Oomen
Paul Oomen

According to Paul Oomen, food service specialist at HZPC, consumer values are changing rapidly. He identifies and analyses developments that have a major impact on the food industry.

‘Nowadays people are spending considerably more on food. A major factor that drives this growth, is increasing consumer confidence. People have money to spare for eating well and conveniently. At home and outside the home.’


Young people

An important development is that the number of single-person households is increasing. ‘Young people, and so called millennials are trendsetting. They are looking for convenience, lifestyle and healthy products.

HZPC recently initiated an in-depth study and market research into the development of food service in North America. The food service sector in North America is well established and serves an enormous market including restaurants, school canteens, healthcare, aviation and much more.

“The trends you see in the USA will be irrevocably replicated in other parts of the world a few years later”


Food service, defined as all meals, snacks and beverages prepared away from home, is growing fast, according to Paul Oomen. ‘The trends you see in the USA will be irrevocably replicated in other parts of the world a few years later.’

The developments offer enormous opportunities for the potato industry. Paul Oomen is convinced of that. ‘Innovation is crucial in the food industry. New game changers can put complete sectors upside down in no time. That is why the potato industry is keen to quickly pick up on trends and respond to them.’

Coming soon to InZpire:

Episode 2 — Striking international trends in food service

Read more on Food service

Consumers want convenience and lifestyle Modern consumers like to eat out. They also often order a complete meal and have it delivered to their home. In the United States, this is a normal way of life. In a series of articles on InZpire, Paul Oomen, HZPC's food service specialist, talks about trends and developments in the field of food service. Read this article 4 Ways to increase the value of potatoes Interested in getting more money out of your potatoes? It's possible! Jan-Willem Grievink, CEO of FoodService Institute Netherlands shares 4 insights with you. Read this article It all starts with gastronomy 'The potato sector must be aware of the role and strength of the gastronomy,' says Paulies Melissant, independent food service specialist and former co-owner of a chilled ingredient producing company. Read this article

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