In a traditional, conservative consumer market it is challenging to introduce new products. Yet Sonae observes an increase in interest in both healthy and luxury gourmet food. That is why the company has expanded its range. ‘We see, for example, that fresh seasonal varieties like `light potatoes’ appeal to our customers.’
According to Pedro Camara, consumers think that potatoes are full of calories. ‘That is why we pass on the message that potatoes are a healthy product. Both in the shop and in brochures, we emphasize more and more how excellent potatoes are in terms of nutrition. They contain less calories and fat than, for example, rice and pasta products.’
The manager of Sonae thinks that not only the supermarkets, but the entire potato value chain should communicate this message in a united and active way.