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All articles in the theme: Marketing

  • 15 April 2015
    Marketing
    Look behind the scenes of two recent potato campaigns
    In several countries the potato consumption is decreasing. How do we as potato sector address that?
    read article >>
  • 25 October 2014
    Marketing
    Get more out of trade fairs
    Douwe Lodewijk, Communication Manager at HZPC Holland, has organised and attended many trade fairs.
    read article >>
  • 25 October 2014
    Marketing
    Italians queue up for Dutch fries
    A new business with already 39 establishments, that got 15,000 franchise requests straight after opening and has people waiting in line for an hour and a half.
    read article >>
  • 25 October 2014
    Marketing
    How to get the next generation to love potatoes
    The potato sector can't afford to ignore generation Y if it wants to stay in business.
    read article >>
  • 28 May 2014
    Marketing
    How marketing influences your brain. Or is it the other way round?
    Things we often see and do are stored in the part of our brain that is in charge of our 'habits'.
    read article >>
  • 28 May 2014
    Marketing
    Colourful and on trend: Perupas
    WOW! Colourful Perupas: a range of special or coloured varieties that are a cut above the image of the ‘standard’ potato.
    read article >>
  • 23 January 2014
    Marketing
    Colourful Perupas for the first time in Dutch restaurants
    Introduction of Perupas in the Netherlands
    read article >>

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