All articles in the theme: Marketing
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15 April 2015MarketingLook behind the scenes of two recent potato campaignsIn several countries the potato consumption is decreasing. How do we as potato sector address that?read article >> -
25 October 2014MarketingGet more out of trade fairsDouwe Lodewijk, Communication Manager at HZPC Holland, has organised and attended many trade fairs.read article >> -
25 October 2014MarketingItalians queue up for Dutch friesA new business with already 39 establishments, that got 15,000 franchise requests straight after opening and has people waiting in line for an hour and a half.read article >> -
25 October 2014MarketingHow to get the next generation to love potatoesThe potato sector can't afford to ignore generation Y if it wants to stay in business.read article >> -
28 May 2014MarketingHow marketing influences your brain. Or is it the other way round?Things we often see and do are stored in the part of our brain that is in charge of our 'habits'.read article >> -
28 May 2014MarketingColourful and on trend: PerupasWOW! Colourful Perupas: a range of special or coloured varieties that are a cut above the image of the ‘standard’ potato.read article >> -
23 January 2014MarketingColourful Perupas for the first time in Dutch restaurantsIntroduction of Perupas in the Netherlandsread article >>